A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few the reason why you need to protect your brand:

Notice

Trademark registration of the mark gives everyone constructive notice of one’s ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a third party doing a browse an identical or similar mark as yours will identify that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. The third party is used on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in long term.

Social Media

Social media is a fundamental resource for a lot of businesses. Customers search for brand names on kinds social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies there to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social networks account. Comprehend the venue’s policies for information and facts. However, I identified that when you complain to social media site of wrongdoing and claim that another is using your brand without permission, the social media administrator responds with a request of proof of ownership belonging to the subject company name. A trademark renewal application in India registration gives compelling proof brand usage.

Brand Loyalty

Registering your mark shows a commitment to your brand and shows your customers that pledge. The goodwill that can be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that are exactly the same or much like other parties’ trademarks or known brands with the only purpose of promoting them (to the rightful owner) high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register an internet site name that is identical or similar for your own trademark.

Trademark Renewals

Trademark registration can continue for as long as you continue making use of the mark in commerce. Usually are some firms that have registered trademarks that are over hundred years old.

Trademark registration may quit for all businesses. However, there a lot of compelling advantages of protecting your brand since you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.

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